DiscoverExit Five: B2B Marketing with Dave Gerhardt#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)
#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

Update: 2024-07-04
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Description

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.

Matt and Dave cover:

  • Creating content for multiple personas without losing your brand’s voice
  • Secrets to engaging webinars that people actually want to attend
  • Top tools and strategies for generating content ideas that resonate

Timestamps

  • (00:00 ) - - Intro

  • (07:42 ) - - Creating Content that Gets Engagement

  • (08:45 ) - - Making Webinar Content Relevant

  • (11:40 ) - - Webinar Content Feedback Loops

  • (15:24 ) - - Using Incentive to Drive Registration

  • (20:46 ) - - When to Use Niche Formats: Understanding Your Audience

  • (26:53 ) - - How to Use Reddit for Content Ideas

  • (28:25 ) - - Using Popular Community Posts for Onboarding

  • (30:39 ) - - How We Do Audience Research



Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
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#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

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